If you’ve talked data with us, you probably know that we often say social media analytics mean nothing without context.
And we stand by it.
Sure, it’s great to be able to tell everyone exactly how many followers you have, but people are often misled by that information. Having more or fewer followers than others doesn’t always mean your content or strategy is better or worse. In fact, it’s difficult to find such correlation. Maybe your page is specific to a smaller population — and you want fewer followers with greater engagement.
For our team, the more important piece of data here is the percentage of growth over time. It’s also the easiest data to track regularly. We track our growth weekly — every Tuesday — to see how we’re doing. When the percent is lower or higher than average, then we can start making some connections as to what may have happened.
About to hire our Fall 2014 interns — and we’re SO EXCITED!
Through our internship program, we invest in the development of each of our student interns, providing opportunities for them to learn, grow, and mature both professionally and personally.
One way we do this is with Mid-Semester Reviews, which recently I conducted with each of our 17 interns. The goals of these one-on-one 30-minute sessions, which were outlined at the start of each, is to:
- See how they’re doing — both with the internship and beyond it
- Offer feedback on their work
- Receive feedback on the internship and position
- Set goals for the remainder of the semester
Feedback is an extremely important aspect of not just our internship program but also our work in general. We don’t believe in anonymous feedback; we aim to be as transparent and constructive as possible with our critique.
Tuesday, October 1st was a milestone for HashtagNYU when NYU President John Sexton documented his day on our Instagram. Out of the 38 photos, several were selfies, a few were of Sexton himself, and many were from his own perspective.
One of our team’s goals is to personalize the University — from students to administrators, from faculty to NYU’s highest leadership. For about a year, our team dreamed of putting JSex in the hot seat, and only recently did this come to fruition. Here’s how it all came about:
On Friday, we sat with JSex — after a quick filming session — to determine his interest in sharing a typical day on Instagram.
We confirmed the upcoming Tuesday as JSex’s Instagram day. He had meetings with students, faculty members, administrators, and Trustees — a typically eventful day to share with the world!
When Vine emerged as a unique social media platform, our team considered adding it to our arsenal by making it our tenth platform. Even recently, we asked Social Media Writer applicants “Should we be on Vine?” during interviews — both for curiosity’s sake and to gauge their knowledge of current social media trends.
Following a record number of applications for the internship program this year, we are about to hire our Fall 2013 interns!
There were so many amazing “One Word. One World.” entries this year that choosing finalists proved to be difficult. Here are some videos that our team felt deserved an honorable mention.